đ What if building your community felt more like throwing the best party in town? đ
Forget forced networking events; imagine creating spaces where people actually want to connect, laugh, and collaborate naturally.
In this week's episode of Everyday Innovation, Lea Turner, in my opinion the Queen of LinkedIn, shares exactly how she transformed genuine interactions online into an authentic and vibrant community ecosystem.
To complement Lea's expert advice, grab your copy of the InnovatorOS Guide, designed to help you build communities that people genuinely love attending.
Listen now and learn how to throw the best community-building party ever! đžâ¨
Watch or Listen to Podcast
Hang out with Lea TurnerâLinkedIn royalty turned community-building powerhouseâas she drops serious wisdom on transforming genuine online connections into vibrant communities.
Break up with stale coffee chats and business card swaps! Lea shows you how authenticity, a sprinkle of humor, and bold self-expression can create an unstoppable ripple effect in your business and life. Prepare to level up your networking game with laughs, real talk, and Lea's unmatched insights.
In this episode, Lea takes us behind the scenes of her own entrepreneurial journey, sharing the story of how she built The Holt, her thriving online community.
From mastering LinkedIn through genuine engagement and witty comments, to strategically validating ideas with waiting lists, Lea offers practical yet powerful strategies every entrepreneur can implement immediately.
You'll learn how to transform your LinkedIn presence from simply existing to genuinely thriving, embrace authenticity as your biggest competitive advantage, and create events and online spaces where people actually want to show up.
Leaâs approach is refreshingly honest, humor-infused, and deeply inspiring, reminding us all that being ourselvesâquirks, tattoos, humor, and allâis truly the best way to succeed in both business and life.
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Key Takeaways
Stop Networking, Start Connecting
Host or attend relaxed gatherings (think karaoke nights or casual hangouts) to naturally foster authentic conversations.
Your Comments Are Content
Set aside daily time to thoughtfully comment with personality on LinkedIn postsâit boosts visibility and attracts aligned connections.
Teach Your Algorithm Whoâs Boss
Curate your LinkedIn feed intentionally by regularly engaging with content that genuinely interests and inspires you.
Match Tools to Your Life, Not Vice Versa
Audit your tech and choose platforms that genuinely fit your daily routine, prioritizing mobile accessibility for flexibility.
Validate Before You Create
Build excitement and validate your new project ideas by creating and sharing a waiting list before fully launching.
Get Playful With Your Content
Experiment weekly with different LinkedIn formats like videos, polls, and carousels to showcase your expertise creatively.
Beginnerâs Mind = Innovation Gold
Approach projects with curiosity and a willingness to experiment, intentionally avoiding deep dives into competitors' strategies.
Authenticity: Your Competitive Advantage
Regularly share content reflecting your true personality and experiencesâquirks includedâto resonate deeply with your audience.
Small Conversations, Big Impact
Engage daily in quick, genuine interactions on LinkedIn and other platforms to build stronger professional relationships.
Knowledge Vaults Are Evergreen Magic
Create a digital hub (like the Vault, the HoLT podcast, or our InnovatorOS guides!) where your audience can continuously access valuable resources, trainings, and content.
Host a Community Thatâs Fun (Not a Stuffy Networking Event)
Full InnovatorOS guide available here

Creating the Atmosphere:
- Define Your Ideal Crowd
Clearly identify who belongs at your "party." Consider their passions, pain points, and ambitions to ensure real chemistry. - Check the Vibe
Run quick polls or casual conversations on LinkedIn or through direct messages. Gauge real excitement and commitment from your potential community members. - Kick Off with an Exclusive Launch
Start small with a select, energetic group. Encourage members to invite others who match the community vibe, using LinkedIn as a powerful invitation tool. - Maintain Excitement and Exclusivity
Open doors selectively during special events or moments. Leverage LinkedIn posts, stories, and videos to create anticipation and highlight your communityâs energy.
Reflection Moment
How can you leverage LinkedIn (or another platform) creatively to ensure your community feels welcoming, engaging, and distinctly different from traditional networking spaces?
Celebrate Your Unique Entrepreneurial Identity
Full InnovatorOS guide available here

Steps to Own Your Story:
- Highlight Your Strengths
Document what makes you uniquely valuableâyour background, experiences, quirks, and values. - Craft Your Authentic LinkedIn Story
Develop engaging posts, articles, or videos sharing your entrepreneurial journey. Embrace LinkedInâs unique platform to authentically connect. - Create Inclusive Spaces
Foster environments welcoming people who also feel unique or nontraditional. Celebrate diversity, authenticity, and individuality in your community and content. - Challenge Misconceptions Creatively
Identify common prejudices or misconceptions. Respond creatively on LinkedInâuse humor, authenticity, storytelling, or insightful posts to flip the narrative.
Reflection Moment
How can your authentic self-expression become your strongest differentiator on platforms like LinkedIn?
For the 3rd practice and saveable guide, tap below!
COMMUNITY: About The HoLT

Life as a business owner can be a bit lonely sometimes, canât it?
Itâs hard to celebrate your wins with your family and friends without feeling like a show-off. And when times are tough, it feels like they donât âget itâ.âFind your tribe!â people shout. But how? Itâs hard finding somewhere you belong. Where people embrace and celebrate your uniqueness, listen without judgement, and give without expecting anything in return.
Itâs almost as if you need a community of like-minded people who genuinely care.
A place where square pegs fit perfectly.And a place where â as well as your emotional needs as a business owner being met â you have training (on skills such as copywriting, design, social media and sales) at your fingertips.
LEARN: The HoLT Vault

âItâs like Netflix for Business growthâ
So what exactly are you getting?
Over 100+ masterclasses available INSTANTLY and 4+ NEW every month.
Thatâs over ÂŁ18,000 of value for just ÂŁ20 a month (less than a 2 course dinner and a glass of wine).
Winner, winner, chickpea dinner.
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